The Path Forward for Electric Vehicles: A Consumer's Perspective | Tech Mahindra

The Path Forward for Electric Vehicles: A Consumer's Perspective


Electric Vehicles have rapidly gained popularity over the past few years. With automotive manufacturers trying to design and develop the perfect EV with a glitch-free ride, luxurious interiors, and an easy to use system, there will be over 500 models of Electric vehicles globally by 2022.

We conducted a research across EV owners to better understand their behaviors, motivations, and the experience they expect to have with their vehicles. There were three strong categories of insight that we discovered:

  • The early adopters
  • Those that expect great driving experience
  • Those that are excited by the differentiated driving experience of their cars

This webinar sheds light on the human behaviors that influence EV ownership and what kind of technology is required to make a best in class model through highly scalable solution & optimized infra for end to end automation.

In this one hour session, you will learn:

  • The highs and lows of the EV owner’s journey
  • How to make the ownership experience more compelling for future EV car owners
  • How to visualize the features for a Minimum Viable Product
  • Design consideration through Cloud, Responsive UI & End to end Devops
  • What marketers should know about the personality of a customer buying an EV
Event Details

Our Speakers

Hushedar Mehta

Head – Automotive Business Unit, Tech Mahindra

Greg Hamilton

Senior Experience Researcher MadPow, A Tech Mahindra Company

Ramanand Perianayagam

Senior Enterprise Architect Tech Mahindra


Wednesday, 17 June 2020