Tech Mahindra, Inks MoU with Fuji TV to Co-Develop and Produce Content for the Global Entertainment Industry | Tech Mahindra

Tech Mahindra, Inks MoU with Fuji TV to Co-Develop and Produce Content for the Global Entertainment Industry

Tech Mahindra, (NSE: TECHM),  a leading global provider of technology consulting and digital solutions to enterprises across industries, announced a strategic partnership with Fuji TV, the leading broadcaster in Japan. As part of the partnership, both organizations will co-develop and produce content across genres for the global entertainment industry.

The partnership aims to drive significant growth in rapidly expanding content markets such as India, where niche content genres, including Anime and Korean dramas, are rapidly gaining popularity. It will combine Fuji TV’s original content with Tech Mahindra's localization and animation services. Additionally, Tech Mahindra will help Fuji TV license Indian content IP (Intellectual Property) and leverage its animation expertise to create fresh and captivating Japanese content for a global audience.

Harshvendra Soin, President – Asia Pacific and Japan Business, Tech Mahindra, said, “We have partnered with Fuji TV to bring their content library in various local languages to Indian audiences. This also marks a significant milestone in Tech Mahindra's growth strategy and strengthens our position in the media and entertainment industry. We see great potential in developing IPs catering to the Indian, Japanese, and other major content markets.”

Tech Mahindra will assist Fuji TV in localizing its content for the Indian audience through dubbing, subtitling, and animation services. Additionally, Tech Mahindra will support Fuji TV in licensing its content to OTT and PayTV platforms in India and Japan.

Toru Ota, Executive Vice President, Fuji Television Network Inc., 大多亮(フジテレビ専務取締役), said, “In the midst of the rapidly growing Indian entertainment market drawing global attention, we are thrilled to announce our partnership with a leading global IT company in India. As part of our initiative to expand into the global content market, we intend to collaboratively explore content strategies that are tailored to the Indian market, leveraging Tech Mahindra's extensive marketing expertise within the region. We are particularly excited about the opportunity to introduce a variety of Fuji TV's content to the Indian audience. Moreover, through collaboration with creators at Tech Mahindra's subsidiary studios, known for their significant achievements in animation content production and XR & game development, we aim to co-develop unique content. Our goal is to not only expand our business in the Indian market but also to create innovative content that has the potential for global reach.”

Tech Mahindra is a chosen transformation partner for the global automotive, manufacturing, communications, and connectivity industries, working with 30+ customers in Japan. The organization is actively engaged with leading media and gaming companies across Europe, Asia-Pacific, and North America.

About Fuji TV

Fuji TV is a leading Japanese broadcaster recognized for its exceptional programming across various genres. With a rich history of delivering top-quality content, Fuji TV has firmly established itself as a prominent force in the Japanese entertainment industry. The network continues to captivate audiences with its diverse range of shows and commitment to excellence.

About Tech Mahindra

Tech Mahindra (NSE: TECHM) offers technology consulting and digital solutions to global enterprises across industries, enabling transformative scale at unparalleled speed. With 145,000+ professionals across 70+ countries helping 1100+ clients, TechM provides a full spectrum of services including consulting, information technology, enterprise applications, business process services, engineering services, network services, customer experience & design services, AI & analytics, and cloud & infrastructure services. It is the first Indian company in the world to have been awarded the Sustainable Markets Initiative’s Terra Carta Seal, in recognition of actively leading the charge to create a climate and nature-positive future. Tech Mahindra is part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies. For more information on how TechM can partner with you to meet your scale at speed imperatives, please visit www.techmahindra.com

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