Tech Mahindra Selected as Freemans Grattan Holdings’ Digital Transformation Partner to Improve Customer Experience | Tech Mahindra

Tech Mahindra Selected as Freemans Grattan Holdings’ Digital Transformation Partner to Improve Customer Experience

Partnership will transform FGH's existing IT landscape into a next-generation Digital retail platform focused on consumer centricity

Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, today announced that it has been selected as the technology and digital transformation partner for Freemans Grattan Holdings (FGH). Freemans Grattan Holdings (FGH) is part of the Otto Group, one of the world’s largest home shopping organisations, and the home of familiar names such as Freemans, and its boutique brand

Through the partnership, Tech Mahindra will support FGH in executing their 4D strategy of Distinct Retail Offer, Dynamic Financial Services, Digital First and Driven by Operational efficiency. This five-year engagement will help FGH reduce their technical debt and migrate their entire infrastructure and application portfolio to modern cloud-based platforms. Tech Mahindra will work with FGH to optimise, simplify, and standardise business processes to streamline front and back-office platforms for automated operations and improved customer experience.

Jinender Jain, Senior Vice President & Sales Head, UK&I at Tech Mahindra, said, “Retailers are focusing on improving their customer experience through digital transformation as technology is fuelling a massive shift in the industry. Shopping experience is an increasing point of focus within the retail sector since the pandemic. Tech Mahindra will support FGH in its journey to build the next generation retail platform by delivering emerging technologies and solutions that enable an improved experience for all its customers through our NXT.NOWTM framework. Our partnership with FGH is a huge step in our continued journey towards bringing NexGen digital transformation solutions and service offerings across UK.”

Gary Ellwood, CIO at Freemans Grattan Holdings, said, “Over the last two years we have been on quite a journey to re-imagine our offer and how this is executed - all with the ambition of becoming the digital department store of choice.   From a customer perspective, they have seen a brand-new look and feel across our trading brands and a revitalised and strengthen product offering. We’ve also introduced several exclusive partnerships such as Henry Holland, Julien Macdonald, and Abigail Ahern.  This strategy is already paying dividends as we continue to grow ahead of the market. Digital transformation is the next complimentary steppingstone in our growth strategy and will allow us to be both reactive and resilient.  We believe in partnering with Tech Mahindra we have mitigated significant risk associated with technology debt, but most importantly, set ourselves up for future success by including wholesale technology and business transformation into to scope of the contract.”

FGH and Tech Mahindra will collaborate to improve overall customer experience, delivering customer insight, hyper-personalisation, seamless credit services, and simplified operations, all within a MACH (Microservices, API, Cloud, Headless) architecture. FGH and Tech Mahindra will be implementing retail solutions supporting entire retail lifecycle of plan, buy, move, and sell, covering business areas such as assortment planning, demand forecasting, merchandising and digital supply chain.

Over the past 2-3 years, Tech Mahindra has significantly expanded its presence within the UK&I retail & CPG space by acquiring a total of five partnerships. This is largely attributed to its capabilities in implementing digital cloud native applications, front office transformation, digital CRM solutions specific for retail, direct to consumer, personalisation and much more. 

About Freemans Grattan Holdings

Freemans Grattan Holdings (FGH), part of the Otto Group, is based in West Yorkshire and is home to recognised brands such as Freemans, Grattan, Kaleidoscope, Look Again, bonprix, Curvissa and WITT. Our extensive brand range means we can offer a vast product range from fabulous fashion to brilliant home ware at affordable prices. Two of our brands are proud to be over 100 years old and have moved with the times to be technologically advanced in today’s current market. Our Customer First mantra means we are fair in all dealings with our varied customer base and are always looking for new ways to improve the customer experience and our business processes.

We are primarily a Digital retailer, generating 75% of transactions online, and with over 60% of online transactions made via Mobile devices. We have over 2 million active customers and we receive nearly 2 million visits to our websites every week, delivering in excess of 10 million products every year.

About Tech Mahindra

Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates, and the society to Rise. We are a USD 5.1 billion organization with 145,000+ professionals across 90 countries helping 1191 global customers, including Fortune 500 companies. We are focused on leveraging next-generation technologies including 5G, Blockchain, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. Tech Mahindra is the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. We are the fastest growing brand in ‘brand strength’ and amongst the top 7 IT brands globally. With the NXT.NOW™ framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for our ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. Tech Mahindra aims at delivering tomorrow’s experiences today and believes that the ‘Future is Now’.

We are part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

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For more information on Tech Mahindra, please contact:
Abhilasha Gupta, Global Corporate Communications and Public Affairs