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Retail
We provide an end-to-end modular platform focusing on operations that customers value most, with automation of processes and functions being our key differentiator in the industry

Overview

Tech Mahindra’s AI can help retailers understand massive customer data in a coherent manner and shift to an optimal strategy. AI in retail ensures uniform footfall and forecasting analytics across locations, reduced efficiency leakages and freed up man-hours.

Re-Inventing the Retail Game with AI

Retailers have an urgent need to re-imagine their traditional models and continuously innovate with the times, with AI leading the advancing charge. Tech Mahindra’s AI-First approach helps retailers understand the new-age consumer trends better, get accurate forecasting analytics, and free up more man-hours to redirect on new avenues of interest. Our AI-based solutions for retail customers have been able to reduce turnaround time by up to 70% and TCO up to 40%.

Industry Gap

  • Relying only on time-intensive and expensive manual content creation could cause delays in product launches and web updates
  • Different stores globally have manual/thermal-based footfall counting systems, giving scattered data without any details about their demographic
  • Markets are becoming increasingly volatile, with brand loyalty being driven by convenience rather than price, and the highly unstructured retailer-level data and inventory issues are affecting their supply chain

Service Offerings

Tech Mahindra’s AI Services:

  • Automated content generation, accurate AI product tagging and customisable workflow management in an end-to-end modular platform
  • Improved forecast accuracy and inventory positioning in real-time
  • Voice based experiential analytics
  • AI base customer behavioral analytics, segmentation, dynamic video Ad creation and delivery
  • AI based security monitoring and Covid-19 related social distancing, mask detection and hygiene compliance detection and alerting system.

Solutions and Benefits

  • Solutions
  • Benefits
  • DIGITAL OPERATIONS BUSINESS

    Quick-changing consumer trends and increasing digitalization means that retailers cannot solely rely on time-intensive content creation. Our automated solution generates unique content from product attributes, streamlines workflow and automatically tags images, saving retailers the time to focus on what customers’ value most.

  • DEMAND SENSING AND FORECASTING

    For a global food major, the downstream retailer level data was proving to be highly unstructured to base any strategy on. Manual interventions were leading to errors and inventory issues were negatively impacting business. Our AI-First forecasting enabled a central repository for the demand data from more than 4000 distributors, for efficient shelf management and pricing analysis thereon.

  • CHATBOT

    Our AI-powered chat bots are designed to identify relevant customers and provide them with the required support. Every interaction enhances their understanding of consumer behavior, enabling them to provide better informed and personalized solutions over mobile, web or social channels.

  • CUSTOMER SEGMENTATION, DYNAMIC AD GENERATION AND DELIVERY

    Demographic and behavioral analytics on a region, over different customer behavior parameter like buying and searching patterns. This allows to create right customer groups with innumerable segmentations and creating dynamic video advertisements for each targeted segment. It also ensures the delivery of such advertisement on right OTT platforms and social media channels where the customers spend most of their time

  • CUSTOMER BEHAVIOUR ANALYTICS, PERSONALISATION AND FRICTIONLESS CHECKOUT

    Due to multiple customer touch points, there are many sources of customer interactions. Our AI-powered solution continuously learns and connects that data for better insights and a much better and personalized customer experience. It also leverages video-based data for real-time security and advanced use cases like pick and go (E.g. Amazon Go experience).

  • VISUAL SECURITY AND COVID-19 RELATED COMPLIANCE SURVEILLANCE SYSTEM

    This system can keep vigil on crowd accumulation, face mask detection, social distancing compliance and hygiene practices check. It uses AI based image recognition and inference system to detect these scenarios and raise alerts against them, if any non-compliance is detected in order to alert the authorities to trigger corrective behavior initiatives.

  • VOICE BASED EXPERIENTIAL ANALYTICS

    AI augmented analytics product, designed for on the go business users for both mobile and web. It eliminates the need for data-speak through an NLP based text and voice-powered search. It also enables Users to create a personalized information landscape by AI-driven learning. It alerts Users in case of anomalies, outliers and early warnings through ML-powered ‘Nudges'

  • DIGITAL OPERATIONS BUSINESS

    Reduce turnaround time by up to 80%; TCO up to 70%. Capable to Generate 1000+ tags in ~4 hours, 1000+ product content in real-time. Provides AI-based image tagging and content generation solution for products and expedites process and improves workflow

  • DEMAND SENSING AND FORECASTING

    Reduce forecast error by up to 45%, lower inventories by up to 40% and reduce stock-outs, overstocking and slow-moving inventory by 5-30%. Enables increase in customer service levels and reduce write-offs and better collaboration across teams for faster decisions

  • CHATBOT

    Establish a seamless and faster connect with customers and gain cost reductions by up to 30%. Capability to deliver real-time, instant answers and anticipate future customer needs, thereby enhancing customer experiences.

  • AI BASED TARGET SEGEMENT SELECTION, DYNAMIC VIDEO AD GENERATION AND DELIVERY

    Establish connect with right set of customers for targeted advertisements and increased conversion up to 50% against existing approaches. Deliver faster GTM, personalized segment based dynamic video Ad delivery and across the social media and other OTT platforms targeted Ad delivery

  • AI BASED SECURITY MONITORING AND ALERTING

    AI-based mask detection, face recognition and hygiene check system; Plug and Play solution with GTM less than 2 weeks using existing cameras. Provision of better than human policing, saving costs on human security staff.

  • CUSTOMER BEHAVIOUR ANALYTICS, PERSONALISATION AND FRICTIONLESS CHECKOUT

    Connect one view of the customer across the channels and better understanding of customer preferences which allows effective planning of marketing assortment and promotions. Provision of advanced real-time alerts for security threats & frictionless checkout

  • VOICE BASED EXPERIENTIAL ANALYTICS

    Vocal commands based BI reports generation and nudges & alerts on Trends learnt by analytics. 90% users drilling to the second level of KPIs and a significant increase in Monthly target achievement

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