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Media and Entertainment

Today, the world is consuming more media than ever before, with information readily available right at our fingertips

Introduction

Helping Safeguard and Distribute information intelligently

In a world where information and data have become both power and currency, and people are constantly in touch with innumerable forms of entertainment, our AI-First solutions can help the media and entertainment industry create rich content, provide enhanced consumer experience and also drive better monetisation strategies.

Industry Gaps
  • Most broadcasters are now streaming hours and hours of always-on content. Hence, maintaining consistency in quality is a humungous task
  • Implementing broadcaster or network guidelines could take several man-hours, and consistency might be compromised
  • Ensuring the right content reaches the right audience, requires deep knowledge of where, when and how to reach them, and the answer is ever-changing
Tech Mahindra Services
  • Expertise in technology and analytics, which can be put to the best use by devising next generation solutions in media and entertainment
  • Helping broadcasters to reach the right audience with hyper-customised information, and let the audience to further personalise it
  • Helping broadcasters safeguard the content, so that it only reaches the intended destination
  • AI can be used to read through the immense content that goes out every day in various forms and formats, and cull out any inconsistencies, discrepancies or undesirable content
  • AI can help scrutinise a great amount of information and make it uniform as per the format prescribed by the broadcaster

Solutions

Information Quality Check

Tech Mahindra’s AI-First solution can analyse video/audio content and identify objectionable visual content (like nudity, violence, smoking, drug abuse, profanity, etc.) by using NLP and Deep Learning Techniques.

Object Recognition

To identify company logos or faces in the available content, Computer Vision Techniques are used to analyse the video file/stream. Once identified, the broadcaster can choose to monetise them.

Benefits

Information Quality Check
  • 30-50% reduction in manual effort and operating costs while providing scalability to handle peaks in volume
  • Automated mastering process saves re-mastering time on edit machines by 50%
Object Recognition
  • 50% reduction in manual effort of screening and tagging time
  • New monetisation opportunities
  • Easy compliance management

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Reduce your carbon footprint using any of these modes.
  • Dark Mode
    One of the world's first website to run on Dark Mode by default.
  • Brightness Control
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    Save energy when you're not looking at your screen.