Next Generation Auto Cloud | Tech Mahindra

Driving Growth in the Automotive Industry

Salesforce Automotive Cloud is driving growth in the auto industry by transforming how OEMs, dealers, and finance companies engage with customers. It unifies sales, service, and marketing data for a complete 360-degree view of the vehicle and customer journey, enabling personalized, real-time interactions and streamlined processes across the automotive ecosystem.

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Salesforce Automotive Cloud is driving growth in the auto industry by transforming how OEMs, dealers, and finance companies engage with customers. It unifies sales, service, and marketing data for a complete 360-degree view of the vehicle and customer journey, enabling personalized, real-time interactions and streamlined processes across the automotive ecosystem.

With built-in automation, AI-powered insights, and customizable workflows, Automotive Cloud empowers companies to improve lead management, boost customer loyalty, and elevate after-sales service. As the industry shifts toward connected vehicles and digital experiences, Salesforce Automotive Cloud is pivotal in enabling innovation, efficiency, and customer-centric growth.

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Addressing Key Automotive Industry Challenges with Strategic Innovation

Strategic innovation is essential for navigating and conquering common hurdles in the automotive sector. Automotive Cloud directly tackles these issues with:

Information Silos

Break down data barriers through centralized insights across all departments and systems

Sales Inefficiencies

Streamline the sales process with automated tools and unified customer data

Low Conversion Ratios

Boost lead-to-sale rates with AI-driven targeting and personalization

Disconnected Dealer Communication

Enable real-time, collaborative communication between OEMs and dealers

Lack of Customer-Centric Design

Prioritize customer needs with journey-focused platform features

Legacy Systems with Minimal Intelligence

Modernize operations with intelligent cloud-based, AI-powered solutions

Why Automotive Cloud?

Automotive Cloud offers a comprehensive view of automotive customers and integrates vehicle, retail, and financial data across the ecosystem. Its trust-first, ecosystem approach ensures that the platform is precisely attuned to the distinct needs of every stakeholder—customers, partners, and employees. This focus is fundamental to driving true customer-centricity, enabling personalized support across the entire lifecycle, from initial consideration through ownership and beyond.

An optimal CX cloud includes:

  • Customer Experience: Deliver seamless, personalized interactions across every touchpoint of the automotive journey
  • Connected Vehicles: Leverage real-time vehicle data to enhance services, safety, and engagement
  • Sustainability Focus: Support green initiatives with actionable insights that drive eco-friendly practices and sustainable innovation
  • Subscription Revenue: Enable flexible, recurring revenue models like vehicle subscriptions and digital services
  • New Selling Models: Embrace direct-to-consumer and omnichannel strategies for modern automotive retail
  • Electric Vehicle Enablement: Power the shift to EV with tools for complete lifecycle management, customer education, and charging infrastructure planning

Crafting Exceptional Automotive Experiences

Unlock a new era of customer engagement with these innovative capabilities:

  • GenAI with Einstein Chatbot: Enhance engagement with intelligent, conversational AI assistance
  • Immersive Virtual Dealership: Offer a digital showroom experience by leveraging metaverse capabilities to mimic real-world interactions
  • Automotive Cloud Dealer Performance Management: Track and improve key dealer metrics through actionable insights
  • Content Administrator and Owner Portal: Empower customers with self-service tools and personalized content and vehicle information
  • Complete Customer and Vehicle 360: Deliver a unified view of customer profiles and vehicle data for proactive service and targeted marketing

Revolutionizing Automotive CX Cloud Experience with Unique Features

Salesforce Data

Extended Salesforce data for the auto industry.

Integrated Journey

Integrated lead-to-order journey for OEM and dealers.

Analytics and Booking

Prebuilt sales and service analytics with touchless booking.

Dealer Onboarding

Lead-to-order, performance, and OEM communication.

Vehicle Service

Booking, repair orders, payments, and delivery.

Customer Services

Complaints, BDA, RSA, claims, and service marketing.

API Support

Ready-to-go APIs for easy integration.

Solution Benefits

  • Tech Mahindra is a key launch partner for Salesforce Auto Cloud™, playing a pivotal role in transforming the automotive industry's digital landscape.
  • Auto Cloud supports OEMs and dealers in streamlining their CRM and customer experience transformation or migration journey.
  • It leverages an industry-standard data model to simplify integration and accelerate deployment timelines.
  • Robust out-of-the-box features enhance user adoption and drive productivity.
  • The collaboration aims to deliver measurable business outcomes through faster implementation and optimized processes.

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